Tuesday, 4 June 2013


After operating AmazonFresh in its hometown of Seattle for the past six years, Amazon is reportedly ready to expand its online grocery business to Los Angeles as soon as this week. San Francisco could follow later this year.

This is according to Reuters , which reported that if Los Angeles and San Francisco "go well," AmazonFresh may roll out to 20 other urban markets next year, perhaps some outside the United States. One on-the-record source, analyst and consultant Bill Bishop, said that Amazon is targeting as many as 40 markets.

Amazon did not immediately respond to a request for comment.

AmazonFresh delivers fresh produce and other perishable items in a van. It poses a threat primarily to FreshDirect, which also operates online. It also could impede on brick-and-mortar operations like Walmart, Kroger, Safeway and Trader Joe's. Read more...

More about Amazon, Freshdirect, Business, Startups, and Amazonfresh


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