Thursday, 30 May 2013


One month after introducing sponsored posts to users' mobile news feeds (a.k.a. dashboards), Tumblr announced that it's bringing the ad unit to desktop news feeds, as well.

The ad units look like a regular old post, distinguished only by a dollar sign icon in the upper righthand corner. Users can favorite and reblog those posts at will, which Tumblr claims users have already done more than 10 million times on mobile sponsored posts.

Here's an example from Denny's:

In addition to Denny's, users will also see sponsored posts from Viacom, Ford, Universal, Capitol One, AT&T and Purina. Tumblr says users will see no more than four sponsored posts per day. Read more...

More about Yahoo, Advertising, Tumblr, Business, and Startups


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