Medium's Plan to Serve the Next Generation of Bloggers

If the first generation of self-publishing platforms best served serious writers, the second generation of self-publishing platforms — think Twitter, Tumblr and Instagram — have favored those whose messages come in the form of 140-character statements, images and GIFs.

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point. But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." Read more...

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