Facebook Launches Verified Pages, Profiles

Somehow, Facebook is just getting round to this, but today, the company announced that it is launching verified Pages and Profiles.

“Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook,” the company says. “Verified Pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook.”

Specifically, the badges will appear next to the name of a Page, when hovering over the name of Page, in Graph Search queries, in stories about people liking a page, and in News Feed ads on a Page.

It looks pretty similar to Twitter’s version.

Facebook is offering the feature to “a small group” of prominent public figures, including celebrities, journalists, government officials, popular brands and businesses, who have large audiences.

Facebook says it proactively verifies authentic Pages and profiles, but if you believe you’re being impersonated, you can report a fake account.

No action by Page admins is needed to obtain a verification badge. Facebook is simply verifying the largest Pages on the social network, and is not accepting requests. At least not for now.

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