Tuesday, 28 May 2013

Adobe announced on Tuesday that it has acquired the team behind Ideaclouds, for use in the Creative Cloud department. Ideacodes is a creative consultancy, which Adobe says will help it “continue to create an excellent Creative Cloud experience.”

The San Francisco-based company specializes in design and user experience of smart apps, digital products and networked communities.

“Our job at Adobe is to deliver an incredible experience every time a customer accesses Creative Cloud,” said Jeff Veen, vice president, product management, Adobe Creative Cloud. “The Ideacodes team will help us realize our goal of making Creative Cloud indispensable for creatives worldwide.”

Ideacodes co-founders Emily Chang and Max Kiesler write on the Ideacodes homepage, “We started Ideacodes nine years ago with the shared desire to design unique and engaging experiences for the digital age, and to create a design company that was agile, forward-focused and collaborative. It’s been a pleasure and honor to have worked with so many visionary, talented individuals at startups, tech companies, businesses, design organizations and universities. Together, we’ve created delightful and useful digital experiences for people worldwide and promoted the power and positive effects of the connected age.”

“But this is only the beginning,” they add. “We’re as passionate as ever to create the ultimate user experience, and this time it’s for the creative community: one that we’ve been a part of for sixteen years. We’re excited to announce that we’ll be joining Adobe as Creative Directors of Creative Cloud. It couldn’t be happening at a better time. Creative Cloud is an ecosystem for creatives worldwide, a subscription-based platform that comes complete with advanced versions of much-loved software, instant access to a plethora of tools and services, file syncing and sharing and the benefits of community through Behance. We look forward to helping lead and shape the creative vision for what’s next and to evolving the design experience of Creative Cloud.”

Terms of the deal were not disclosed.


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