Samsung Launches Father's Day Campaign for the Galaxy S4

Samsung thinks the Galaxy S4 would make a dandy Father's Day gift and is launching two ads to make its case

The first ad features a dad who is using the device's voice-activated search to get some swaddling tips. The second showcases the S4's Smart Pause technology, which pauses video when you look away

The ads, from 72andSunny, come after Apple launched a Father's Day promotion on its website late last month

The laudatory ads for dads follow a recent campaign for Samsung TVs that caught attention for its unflattering view of a loutish husband in dire need of an upgrade.

Image courtesy of Samsung YouTube Read more...

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