Wednesday, 29 May 2013

Mongolia, a land once synonymous with isolation and rural hardship, is at the beginning of a transformation. Newly tapped mines beneath the Gobi desert and elsewhere, rich in copper, coal and gold, have resulted in a surge of wealth that has brought electricity, cars and now, the nation's first Western fast food chain: KFC.

The outpost, located in the Mongolian capital of Ulaanbaatar, opened Wednesday with fanfare that attracted the U.S. ambassador to Mongolia and the country's trade minister. Muktesh "Mickey" Pant, CEO of KFC's parent company, Yum! Restaurants International, estimated that the eatery served up to 3,000 people between Wednesday's grand opening and a soft opening the day before.

"I think for Mongolia, [KFC] is like a sign of arrival in a sense," Pant told The Huffintgon Post, adding that he had also met with the country's prime minister, Norovyn Altankhuyag. "It's unusual for a fast food concept to attract that kind of interest," he mused.


More on Food


Post a Comment


Powered by Blogger.

ads 3

Popular Posts

ads 4

ads 5