Tuesday, 4 June 2013

Google Analytics Gets Content Experiments API

Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform.


“By utilizing our multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved experience for users,” says Russell Ketchum from Google’s Analytics team. “Multi-armed bandit experiments are powerful and efficient tools and with the new Content Experiments API, you can get even more from them.”


“The Content Experiments API allows you to pick and choose from all the testing functionality Google Analytics has to offer and to combine it into powerful solutions that best fit your particular needs,” adds Ketchum.


This includes testing changes to content without redirects, testing items sever-side (like the result set of a database query), testing with your own variation selection logic and using Google Analytics for reporting, and testing in non-web environments using measurement protocol.


You can find documentation for the API here.


Google launched Content Experiments in Google Analytics about a year ago, replacing Google Website Optimizer.



Related Posts:

  • Ketamine Effective At Treating DepressionResearchers at Mayo Clinic have found that the general anesthetic, Ketamine, is very effective at treating depression when administered over a long period. The study, published in the Journal of Psychopharmacology, revealed t… Read More
  • Amputee Brawl Breaks Out During Soccer MatchA soccer match between Holland and Belgium on Saturday turned ugly after a man pulled another player down by his leg. What made it especially ugly is that the man who went down only had one leg.The amputee-only match was the … Read More
  • Google Analytics Gets Content Experiments APIGoogle announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing pla… Read More
  • Intel Scores Major Coup With Samsung Galaxy Tab 3 While Samsung's new Galaxy Tab 3 10.1 looks similar existing models in the Galaxy family, on the inside it's a bit different: The new tablet packs an Intel Atom processor.This is a big win for Intel, a company that has con… Read More
  • Jennifer Love Hewitt Is Finally PregnantJennifer Love Hewitt has talked about wanting babies for years now, and she’s finally getting her wish.The 34-year old actress announced in a statement that she’s indeed expecting her first child with boyfriend Brian Hallisay… Read More

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Pages

Powered by Blogger.

ads 3

Popular Posts

ads 4

ads 5

Copyright © 2025 Neha Sharma HD Wallpapers Free Download | Powered by Blogger
Design by Bhavya Soft, sponsored by SMS Text Messages and Hotels Directory
Blogger Templates