Netflix Loses Viacom and a Key Demographic: Toddlers

Like many parents with young children, my wife and I think Netflix is a godsend. While its streaming service has never been a good place to find current, high-quality titles, that $7.99 a month gets you truckloads of kids entertainment, including hits from Nickelodeon such as Dora the Explorer to SpongeBob SquarePants.

At least it did up until this weekend. Following the loss of almost 2,000 titles from its catalog a month ago, Netflix's contract with Viacom (which owns Nickelodeon) didn't get renewed, and a few days ago the consequences of the breakup hit its library. For myself and millions of other Netflix subscribers, all of Nick's titles — including the two popular ones I mentioned earlier as well as a host of others — abruptly disappeared. Read more...

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